I play with words... for a living and for fun.

I am a natural-born storyteller and idea alchemist with strong writing skills. I distil concepts and unique moments, creating notions and metaphors that speak to people’s hearts and minds… and sometimes their funny bones too.

WHAT MAKES ME DIFFERENT

I’m a creative thinker with a playful mind and a disciplined eye. I'm also an incurable Word Nerd with eagle-like attention to detail. I make a point of getting to know and understand my audience so that I can write from a place of insight to connect them to my content – whether it’s written, visual, or verbal.

I'm an old hand at transforming strategic vision into workable reality through effective communication, with compelling copywriting as my weapon of choice. I love crafting unique copy, communication solutions, campaigns, and events that tell stories which prompt engagement and brand love.

Size doesn't matter. I service blue-chip clients and small purpose-driven initiatives with equal enthusiasm. Dedicated and hardworking, I have an internal drive to deliver excellence and love to push the boundaries to create and deliver work that is fresh, true, and brave.

BACKGROUND

I graduated as a journalist in South Africa and went on to make my own headlines as a storyteller in various publishing, corporate, franchise, agency, consultancy, and hospitality environments. My career began in marketing, advertising, and branding – which is where I first learned to mobilise mindsets with my creativity and well-placed words. 

I now have 20+ years’ experience in mastering the art of meaningful communication as a journalist, copywriter, comms specialist, creative director, and content strategist.

EXPERIENCE

I have a passion for employee experience (EX) and employee alignment / engagement. As a communications specialist and creative director in this space I'm committed to finding new concepts to inspire and improve employee behaviour through strategic planning, compelling copywriting, and targeted communication.